Internet advertising

GOOGLE ADS Smackdown!

Many people marketing a business on the Internet heard of Google Ads at one point or another. You can do certain things to make Google Ads profitable. Consequently, you can nearly lose your shirt as well if you lack a solid understanding of Google Ads & how it really works.

Google is all about relevancy. Google places a huge emphasis on this for its users and this is a key central concept in understanding.

You can avoid getting charged $ 5 or $ 10 bucks for a click if you take some precautionary but often necessary steps.

1. Create an ad campaign that closely matches similar keywords.

For example, you sell dog grooming hair brushes.

Your initial thought may be to bid on keywords like “pet” and “pet supplies.” Google considers these as general keywords. People looking for dog grooming hair brushes will not most likely look for “pet supplies.”

The person looking for dog grooming hair brush already knows what he or she wants. You want your ad to target that person directly and your conversation rates will increase.

Group and bid on keywords like “dog grooming supplies,” “dog grooming brushes,” and “dog grooming hair brushes.” Each of these keyword phrases has one thing in common: the phrase “dog grooming.” These are relevant. Make sure each keyword in each ad group has one common word or phrase.

2. Make sure the body copy contains keywords.

When you write the actual copy for your ads, you need to have the keywords you bid on written into the ad.

This helps driver laser focused traffic to your site, Google rewards you by having a higher position for lower cost, your ad is shown more and you please the Google users because you provide exactly what they are looking for.

(Hint: The name of the game is relevancy).

3. Put your keyword in the AdWords ad headline, body and display URL address.

When someone searches for a specific keyword, all the listings that contain that keyword, wehther it is in the metatags, in the name of the web address or in the headline, are bolded to make it stand out to the searcher.

In this way, everyone wins. The user gets exactly what they searched for. Google wins because that user will return again due to his satisfaction. And ultimately, you benefit from it because you might gained a new subscriber or customer and that means cash in your pocket in the end.

4. Create a landing page for each keyword you bid on.

One of the tricks to getting higher relevancy and higher quality scores in Google’s mind is to drive traffic to very specific landing pages.

Each keyword you bid on should be slightly altered so when someone clicks on your ad, they still see the same keyword or something very similar to it in the headline and in the body of your copy on your website.

For example, you search for “dog trainers in Seattle.” You see an ad that says “Dog Trainers in Seattle.” You think to yourself this is exactly what you wanted. You click on the ad to go to the website.

The first thing you read on the web site is “3 Dog Trainers In Seattle Reveal Shocking Secrets that Show You How You Can Fix The Top 10 Most Common Dog Problems Without Having To Pay $ 1000s In Consultation Fees … All From The Comfort Of Your Own Home. ”

This website tells you exactly what you are looking for. Fido has some problem you want to fix but yet you are on a budget. And you want someone you can go to locally, not someone who is based out of Atlanta, Georgia.

 

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Responsive Web Design Is Not Optional Anymore

Responsive Web Design Is Not Optional Anymore – It’s Mandatory

The last few years have seen the rapid growth of smartphone usage. In 2014, only a small percentage (22%) of people owning such a device used their phone to search on the Internet. Only 2/3 of the population owned a smartphone.

The introduction of 4G Internet, as well as other innovations, made an impact on how people used mobile gadgets. Then, all through 2014, 4G subscriptions increased tremendously from 2.7 million to 23.6 million.

As 2016 came to an end, mobile devices have surpassed desktops when it comes to web usage – meaning more people search the Internet using smartphones and tablets rather than their desktop or laptop.

This shows a major transformation in user behavior; for example, in the US, people use their mobile gadgets to shop, bank and check on their social media account online. According to a study, 7 out of 10 adults use their smartphone – and this includes seniors over 65 – since the public is becoming more high-tech nowadays.

These are the main reasons why it is very critical to consider investing in responsive web design. Businesses need a website that can be displayed well on the screen of all kinds of mobile devices – since people could be browsing a website with the use of a smartphone or tablet.

Importance of Responsive Web Design

Responsive web design enables web content and pages to adjust to all kinds of resolutions and devices. Therefore, even if people browse a website using their smartphone or laptop, it will still be easy to navigate, regardless of varying screen sizes. Responsive web design gives an optimal experience for users, meaning they can view and navigate the site with very minimal resizing and scrolling.

Since responsive web design has the ability to enhance the overall user experience, this can let the users perceive business and brand in a more positive way. When customers are able to access a website with ease on any platform, they will possibly return to do business in the future and it is more likely for the website to get a higher conversion rate. During this time – when more traffic to sites come from mobile gadgets — it is critical to consider this factor when creating or maintaining a website.

As earlier mentioned, responsive web design, as well as mobile-first indexing, are also critical factors in ranking. Generally, it is faster for responsive sites to load, making them more likely to increase ranking and decrease bounce rate. Social sharing is also a lot easier with responsive web design, letting business and brand develop a bigger audience.

When a website is mobile-friendly, SEO campaigns and site maintenance become a lot smoother as well. With responsive web design, you just have to manage one website, making it faster and less expensive than adding a stand-alone mobile application to the desktop website.

Now that mobile-friendly websites have become a standard in the industry with the help of mobile-first indexing, businesses should make sure that they have the best possible web design.

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3 Ways Web Design Works to Help Your Business Grow

As you know, web design and development affects your business and audience. It is the first thing they see concerning your business, so it ought to make a good impression. Below are three important aspects of web design:

1. Makes the first impression

Like we said, your website is the first thing a potential client sees before knowing your services and how your business works. Those first few seconds are essential in your business because they determine if a potential client would become a client or not. And, it also determines your bounce rate. Would the client leave the site almost immediately? Or would they stay and check your services out?

An unappealing website or – God forbid – an outdated one would make your audience immediately bounce. This is because first impression matters. What they see first – your branding and website – matters a lot on your business. So you should always keep yourself and your business up to date on the latest technological trends and developments.

2. Helps your SEO

A great web design is beyond how great it looks or how easy it is to navigate. Although these two are important on their own, a great web design should also be SEO-friendly.

A great way to stay on top of your game among your competition is SEO. Let SEO be integrated into your website design from scratch on a long-term basis, and watch as your website improves its rankings in search engines like Google or Bing.

If you don’t know how to integrate SEO into your website, do not leave it for a later period. Instead, get a professional web developer who knows what he/she is doing.

3. Builds up the character for your company

How your website looks and feels to your audience is how they perceive the customer service to be. For example, when you enter a company for the first time, several things happen. You get recognized as a potential client, and immediately get attended to by the receptionist. The receptionist further directs you to either the waiting room or the person in charge directly.

If you get transferred to the waiting room, you would be given certain refreshments – like coffee or tea – depending on your preference. And when you finally meet the person who would handle your request, the manner at which he/she treats you, their character, is what makes you stay or leave.

The same thing goes for websites. Your website tells a potential client how the character of the company is. So you have to ask yourself, is your website user-friendly? Natural? Welcoming? Easy to navigate through? And most importantly, is it SEO-friendly, so that more clients can find your business?

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Your Greatest Email Marketing Tip

If you’re planning on using email marketing to grow your business and make a greater impact in the world, you’ll have to think about a lot of things.

Your brand.

Your offer.

If you’re using one, your funnel.

Your messaging.

It can get a little overwhelming. Improving one thing might harm another. How do you juggle all these moving parts?

Like with anything else in life, if you’re overwhelmed, then go as simple as you can.

In this case, focus on your greatest email marketing asset.

Which happens to be…

*drumroll*

… your list of subscribers.

This is your greatest asset, because it’s the thing that leads to sales.

If you focus on making sales by improving your list, you won’t get sidetracked. What messages should you send? Whatever improves your list and makes sales. How often should you send them? However, often makes the most sales.

Keep this in mind and you’ll avoid a lot of common mistakes.

For example, some people have hundreds of thousands of people on their list. These readers open and devour every message they send. But, when it comes to making sales, the list barely pays the bills.

Bigger lists are generally better.

But having the right people on your list is even more important.

What an amazing Email Marketing list is like

Think of your list as a community. It’s an odd community, sure, since its members don’t talk to each other. But you talk to all of them, so that makes you the leader.

And like all communities, leaders go a long way towards setting the tone.

So think about what sort of people you want in your community.

You probably want people who’ll buy your products or hire you for your services. But is that all? Would you be happy with people who buy your product but never use it?

Or do you want people who whisper ‘yes! finally!’ when they see your offer?

People who use it, rave about it to their friends, write you glowing testimonials and let you know you’ve improved the world?

And forget purchasing decisions for a moment. Do you want people who are ambitious? Caring? Struggling entrepreneurs who are hungry to succeed? People with chronic pain who are ready to live as fully as they used to?

In other words, who is your ideal client or customer?

Who did you make your offer for?

Imagine a community of these people – that’s what you want your email list to be like.

How do you do it?

Well, you attract the right people by offering them the right sort of bribe to subscribe to your list. This will be something they want – something they need, ideally – that they can start using immediately.

Then you keep them thereby sending the right sort of messages. Messages they find useful, entertaining or, ideally, both.

And you talk to them as if they’re your ideal client or customer.

Talk to them as if they’re ambitious entrepreneurs, what it’s like to be one, what you honestly admire about them…

If it doesn’t ring true to them, they’ll leave. If it does, they’ll feel like you’re speaking in a way no one else is, which you will be. And if they’re almost like this – maybe entrepreneurs with a bit of a dream – you might just inspire them to become the person you’re describing.

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Business Search engine optimization

Business Search engine optimization

Business Search engine optimization is the process that is used to increase the rankings positions on search engines of a website. This process manipulates the onsite content as well as the inbound links to a site, ultimately creating a situation where search engines consider that website or webpage to be the best source for information on that topic. Businesses use SEO to increase their exposure to potential clients and customers, by having their website be displayed favorably in the results that are returned when someone searches for the products or services they offer. Like any marketing method, exposing your brand to potential customers will increase sales.

Business Search engine optimization is one of the most powerful forms of marketing, due to the fact that it displays your brand to customers who are searching actively for your products or services. Most forms of marketing will display your brand to a group, expecting some of the members of that group to have an interest in buying what you are selling. With search engine marketing, you are displaying your brand to people who are actively looking for something you offer. This is a far better customer than a simple group that is not defined by a characteristic or motivation. Because SEO pushes your website higher into the search results that are displayed, more potential customers see the brand. Most people who use search engines for decisions will choose from the first five results that are displayed. This is why it is critical for your website to be on the first page of results.

Many business owners are frustrated by a lack of performance due to a crucial mistake being made. If you do not “localize” your website and SEO efforts, then you will be competing for positions against a global competitive landscape. If you are trying to rank for the words “SEO company” your content will be competing with companies that provide this service all over the world. If your company is located in Las Vegas and serves mainly that Las Vegas audience, then a localized SEO campaign targeting “Las Vegas SEO company” will reduce the competition to only companies targeting those terms and areas. This makes your efforts more effective by competing in a smaller pool of results. Effective local SEO uses specialized techniques in addition to keyword targeting to achieve the goals.

SEO uses two main methods to achieve higher rankings. Creation of content that is on a specific topic and positioned either on the website or on another website linking back to your site encompasses nearly 100% of ongoing SEO efforts. By creating new content on a topic, you prove to Google that you are an authority on that topic, and ultimately will rank higher as a result. While there are other factors that are also used in the process, these are the most important two.

Business Search engine optimization is an ongoing process, due to the fact that rankings are a competition between your website and others. There is no such thing as fixed placements, and you can always be bumped.

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What Can Website Design Do for Your Business?

Right Website Design for Your Business?

 

If fifteen minutes were given to someone to read and navigate through one website among others, over 70% would choose to read the website that looks better, gives off a friendly vibe, and it is easy to read. Not sure why? Read on to find out.This is where you need Right Website Design for Your Business.

A company’s website is usually where most people go to find out more information about that company. What does it offer? Does it have previous positive ratings/reviews on Google? People would want to know what they offer and what other people are saying about a company.

But, if said company has an outdated website or a poorly designed one, most people won’t wait to check out their services or whatnot, they would simply go back to the search engine and click the next website.

If this happens on your website, you may need to consider redesigning your website entirely. But before that, let me tell you three more reasons why you should design an up to date website.

Create an invisible bond between your company and your clients

A great website design has the following specifications: user-friendly, easy-to-use and easy-to-navigate, clean and clear pictures (or graphics), moderate but easy to read fronts, SEO-friendly, etc. These features, and lots more, are embedded within a website to create a welcoming and warm atmosphere when a new visitor stumbles upon the website for the first time.

That atmosphere that makes them feel comfortable scrolling through each pages subconsciously creates a bond between the visitor and your website. And it is so important because it determines if the visitor becomes a paying client or not in the long run.

Gives you an advantage over your competition

It might not really be a competition advantage for some business because some companies have already taken advantage of this opportunity and others will follow. But still, it will -at least – give you the chance to stay in competition. And when your services are making your competition spare you one or two glances, it means you’re doing something right.

However, it doesn’t mean you should stop there. Why stop when the whole point of branding is to give your company its voice. Something to make it stand out even amongst your peers. Do something unique today, something different.

What do you think most of your competitors are missing out on? Do it for your site. It might be risky, especially when you know that it hasn’t been tried yet, but that doesn’t mean you should give up – incorporate it into your website. I mean, think about it. Why should a client choose you and your services over others? What is your selling point?

Creates consistency

Your brand is your identity. How easily can someone look at random templates and choose one out of all saying it’s your company’s? Can people easily identify a particular pamphlet, flyer or brochure that belongs to you? If the answer is no, then you’re not being consistent.

Being consistent sets you apart from your competition because people recognize you easily. They know that this particular flyer belongs to this particular company, and searching for your business on the search engines and social media becomes easier.

Anything you are showcasing to the public from your company should have your company style in it – from the company logo to the front and even the colour of the template.

Your website should also have your company’s branding included. This speaks professionalism. And clients love a professional company because they know they would be getting top-notch services from that company.

 

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The Importance of SEO For E-Commerce

The Importance of SEO For E-Commerce

The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction.

This visibility is gained by SEO (search engine optimization) or SEM (search engine marketing).

To run a successful online business your SEO must be perfect to enable your potential customers to find and buy from you.

There are several things you can do to your website to optimise the visibility on search engines.

The main things are:

  1. Strong Content
  2. Ease of Navigation
  3. Speed
  4. Mobile Optimization
  5. Blog posts
  6. Social Media
  7. Site Errors

As well as improving your SEO the things above can also build your brand awareness, improve your relationship with prospects and position yourself as a trustworthy expert in your field.

If we look at the above in more detail:

Strong Content

Keywords are a major focus for search engines to pick up on content in websites. Focus on these keywords such as in your blog posts, your web title and within the body of text ranks more highly than no repetition.

Although the content is also required to be engaging to your customers to ensure they stay on the page and don’t just jump around the site.

Ease of Navigation

When designing a website, it must be easy for your users to navigate. For example, the ideal amount of clicks a user should make to get to a certain page should be 3 or fewer, enabling your prospects to find exactly what they require in as few steps as possible.

If you do have a site which consists of thousands of pages this may be impossible to do, however, you can have cross links between pages rather than just having content hierarchies.

Speed

Research shows the longer it takes to open a web page the less likely a potential customer is to return to that page. Time is important to your buyers, the less time they spend waiting for a page to load the better.

Having a web page which loads within 2 seconds will enable the prospective buyer to stay on that page longer and also come back to that page in the future increasing your SEO.

Mobile Optimization

All websites should now have mobile optimization as a standard as over 52% of websites are now viewed on mobile devices and this is rapidly increasing year on year.

If your website is not mobile optimized, this is something to amend as there is a high chance visitors to your website are leaving as they are unable to view it on the device they are using.

Blog Posts

Blogs help your website to rank highly within SEO. A blog shows your expertise in your field so you can establish yourself as a go to person or business.

Your blog can answer questions your customers may have about your products and services and can be linked to the relevant pages too.

Social Media

Social Media supports your SEO ranking through your content promotion. Social Media is a great way to share your blog posts, offers, pages, updates etc.

Social Media may not directly affect your SEO however any promotion you do of material will definitely indirectly improve your rankings by increasing the volume of customers accessing your site.

Engagement can be high through Social Media, any posts you share can be shared between others and create a rapid increase in people accessing your website.

Site Errors

Site errors and broken pages / links can impact your SEO as these areas are then not viewed by Google. For example, if there is a back-link to or from your website which is inaccurate then you’re not receiving the views you should be.

There are many free auditing checks that companies offer so you can see where the errors are occurring on your website and you’re then able to rectify any issues.

 

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What Is Google Ads Quality Score, Ad Ranking and Ad Placement?

What Is Google Ads Quality Score, Ad Ranking and Ad Placement?

 

Actual Google ad placement within the Google Search Engine is determined by a combination of three overall considerations.

First, is the maximum bid per click amount set by the advertiser on a relevant keyword – so a $4 bid on a keyword or keyword phrase used within a user query with all other things being equal, will be the ad seen by the user of the Google information searcher if other bid maximums are of lessor amounts. The “Click Through Rate” or CTR formulas, built by Google after looking at the performance histories of millions of keyword clicks over time plays a big part in determining Keyword relevance and bid amounts and your landing page’s “Quality Score” in relation to this so we will discuss Quality Score next.

The Quality Score – which is comprised of several things. Google wants to show users relevant, quality content so they have built a weighting factor called the “Quality Score” that ultimately is multiplied against the maximum bid amount set by the advertiser for a particular keyword or phrase to determine what is called ad rank. The ad rank ultimately defines what position your ad will be shown in user query search results – or if it will get shown at all.

The first aspect of Quality score is that of relevant, original content. What will the user see when taken to the website landing page for the advertisement? Does the content displayed answer the question or provide the information posed by the query made by the user? Google determines this by looking at the content for this page so this is where webpage optimization and registering them within the Google search engine comes in handy. Next, as a weighting factor, Google looks at the webpage performance. How fast does the page load? Are there few or no pop-ups or pop-unders attached to the page?

Is the page mobile responsive – will it present well on mobile phones, tablets, etc. Is the landing page “transparent” to the user making the query – that is to say, does it reflect what your website is about in general – is this a good website to send the user to for this type of user query? And lastly, what is the ad format? By this Google is looking to see if any qualifying “ad extensions” are being used by the advertiser to give the user more information about your site and landing page before he or she gets there? Things like phone number, hours of business, other landing page options within the ad for more specific information to go to.

Advertisers can test their ads prior to final submission and even while they are running to view how their ads will or are performing and there are things that can be done at any time to influence where and when ads are being made viewable. You can always work to improve your Quality Score by doing such things as implementing ad extensions, introducing negative keywords, changing ad verbiage or images, increasing or decreasing your maximum bids on keywords and keyword phrases, changing running times or audiences for the ad, etc. Staying in touch with your ad’s performance as it is running and making adjustments to improve how it is converting is always a good idea and knowledgeable advertisers do this regularly to make their ads more effective and to save advertising costs on their ads.

As for what your ads are costing you per click, every ad you place goes into what is called an “Ad Auction” where you are competing against other advertisers for ad placement locations and times. Each auction run is called a “Second Price Auction” so the good news as to what this means is that you do not necessarily pay your maximum bid amount for each click of your ad. You pay just enough to beat the second-place advertiser’s bid and keep your position. So, this means that if your maximum bid is $3 and your 2nd place competitor’s bid price is $2.00, you get the position in the search results and pay the $2.00 for the click instead of $3.

As a pro tip to this concept, when you are using the Keyword Planner and are looking up the keywords you want to use and see the suggested bids to get on page one and position one, if there is high competition for a word or phrase, you will know that the second maximum bid price will be close behind whereas as low competition means that there might be quite a gap in bid price between advertisers and you may get a good price break per click to get the position that you want. Also remember as you check these out that Quality Scores play a big part in how your advertisement is actually viewed in relation to other advertiser bids and can save you even more money per click if you are doing the work to improve your quality scores and ultimately, your ad rankings.

Be sure to take your usage of the Keyword Planner all the way through to the performance forecasting component of the tool when working out your keywords and bids as it can show you some good models of what your advertising costs will be as you work different aspects of your bid values and keyword phrase selections. Tweak it here first before going live as this will save you advertising costs.

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SEO Services For Higher Results

SEO Services For Higher Results

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as the clients get shared.

Hence, select an effective and professional SEO service, helping you with the higher ranks on the search engine page. With the proper and skillful use of the SEO services, your business surely going to have fruitful results. Today’s market provides you with abundant SEO service providers. Access the one, which fulfills all your requirements. Search for the SEO, rendering you professional and skilled services. They can really help in adding the volume of traffic to your website. It is better for your company to choose a professional company, as they provide you with the best services at affordable price. Hence, you get a cost-effective package, useful in increasing your business.

On your part, you need to do a detailed study of the SEO service providers. The process of SEO can prove successful only when it is handled by the expert and efficient professionals. The service provider with profound knowledge and proficiency in the field can help you in getting the desired results. These companies offer you various promotional plans and develop SEO friendly websites. The companies, providing you SEO services thoroughly go through your current website. After finding the weak area of ​​your site, they will render you with the best possible solutions, using their internet marketing techniques.

Here are some of the SEO techniques taking your webpage on the top of search engine results.

Some of these techniques include:
Strategic planning and analysis
Keyword / key phrase research analysis
Content / website optimization
Link building tactics
PPC advertising
Search engine submission
SEO reports SEO consulting.

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