Category: Consultancy

Should Your Small Business Hire an SEO Specialist?

If you’re the owner of a small business, you’ve got dozens of tasks on your mind: generating leads and sales, personal branding, social media marketing, employee payroll… the list goes on and on.

How much thought and effort have you put into search engine optimization?

This is the process of attracting organic (free) traffic from the search results in search engines. You need your business to appear high-up in the organic results or potential clients won’t even know you exist.

Do this process right, and you’ll get targeted traffic landing on your website to learn more and/or buy what you’re selling. Fail, and your potential clients will find your competitors without even knowing you exist.

Often, small business owners are trying to make small marketing budgets stretch. They may even take search engine optimization upon themselves, cobbling together a DIY campaign that doesn’t get results or ultimately damages them.

Or, they hire a company that’s making them lots of false promises, like “You’ll be #1 in Google!” (Nobody can promise you that, by the way).

Here are three compelling reasons to hire a pro if you’re wondering “Should I pay for SEO?”

1. You benefit from an expert’s experience and knowledge.

Although nobody but Google knows the answer, it’s widely estimated that there are 200 factors used by Google’s search algorithm to rank websites and pages.

This part of your marketing is a LOT of work and responsibility-are you willing to do it yourself or trust your company’s success to an overseas firm that offers you rock-bottom prices?

If you hire the wrong company, it’s not just about poor results. Many of these companies employ illegal techniques. These are shady practices that Google will punish you for, perhaps even by removing you from search results entirely.

A good search engine optimization strategist is on top of the ever-changing rules and trends and will play by Google’s rules. They will evaluate your competitors and help you create and implement a strategy that will get results.

2. They’ll help you create a better user experience.

When it comes to SEO outsourcing, it’s important to look at it as a holistic process. Their efforts should impact your entire website, not just the pages with optimized content.

That’s why it’s essential to find a reputable marketing company that doesn’t just focus on keywords. While targeting the right keywords and using them the right amount of times throughout your website is key, there’s more to it than that, such as:

• How fast your site loads

• If your navigation is user-friendly or not

• Mobile friendliness

By hiring a well-rounded marketing company, your strategy isn’t just focused on keywords, but on other essential factors that can make or break your success.

3. They’ll analyze the data.

It’s one thing to make changes and test out different things, but how are you measuring your success or lack thereof? You’re only going to see results and improve what isn’t working if you’re diving deep into your stats and making adjustments.

If you hire an SEO specialist, he or she can provide you with stats such as:

• Number of visitors

• The keywords people are using to find your site

• Bounce rate (how many people are landing on a page, not interacting with it and leaving)

• What content visitors are interacting with

• How much traffic you’re getting from social media

It’s unlikely that you have the time or training to look closely at your analytics and pull out the relevant data. By opting for paid search optimization, you can focus on what you do best within your business.

Questions to Ask Before You Hire an SEO Specialist

You need to look at this process as a job interview. You’re hiring a VIP for your company-the person who is going to attract visitors and keep them on your site.

Before you hire another person for your team, here are six questions to ask your potential new employee:

1. Can you guarantee that our site will rank #1 for a search term?

This is the first question you should ask, because if the answer is “Yes,” they’re not a reputable company. Like I mentioned above, nobody can guarantee this.

2. How do you plan on improving our search engine rankings?

If your consultant or firm is good, they’ll have a tried-and-true search engine optimization strategy they’ll happily share with you. Watch for vague answers around linking or keyword research-there’s much more to it than that.

Speaking of links, as them about how they plan on building links. One good backlink is worth more than thousands of low-quality backlinks, and some consultants will try to wow you with the number rather than the quality.

3. What’s your reporting process?

Ask your potential company what metrics they track. You need to be informed of what’s happening, and usually companies send a monthly report (at least). Be wary of those who don’t have a solid schedule to keep clients in the loop-this is often because they don’t have enough good results to share.

4. Do you optimize for voice search?

When you hire someone, they need to think beyond the right-now and focus on the future of your business. A short-sighted strategy isn’t going to get you results in the long run, and voice search should absolutely be on your radar.

According to ComScore, 50% of searches will be voice searches by 2020, so you should be optimizing your website for voice search now.

5. Can you provide referrals or testimonials from clients?

A reputable company should have online referrals that include the names and organizations of those who recommend them, either on their company site, or on Google or Yelp.

If someone doesn’t have any examples of past successes, they’re not going to be able to take your business to the next level.

Here’s a good trick: ask them which client has been with them the longest. If it’s under a year or two, run! That means that they probably employ short-term techniques that don’t last.

6. Why should I hire you?

Listen for red flags like “We’re the cheapest” or “We get you the largest number of links.” You want to hear that their plan involves a longer-term strategy with research, implementation and testing.

These are some great ways to help you find a reputable, professional business to tackle your SEO needs. If you’re asking, “How much does SEO cost?” my answer is: that depends. A trustworthy firm will work with you to find the package and pricing that’s best for your business.

Hiring an SEO specialist is a big decision, and there’s a lot at stake.

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What Can Website Design Do for Your Business?

Right Website Design for Your Business?

 

If fifteen minutes were given to someone to read and navigate through one website among others, over 70% would choose to read the website that looks better, gives off a friendly vibe, and it is easy to read. Not sure why? Read on to find out.This is where you need Right Website Design for Your Business.

A company’s website is usually where most people go to find out more information about that company. What does it offer? Does it have previous positive ratings/reviews on Google? People would want to know what they offer and what other people are saying about a company.

But, if said company has an outdated website or a poorly designed one, most people won’t wait to check out their services or whatnot, they would simply go back to the search engine and click the next website.

If this happens on your website, you may need to consider redesigning your website entirely. But before that, let me tell you three more reasons why you should design an up to date website.

Create an invisible bond between your company and your clients

A great website design has the following specifications: user-friendly, easy-to-use and easy-to-navigate, clean and clear pictures (or graphics), moderate but easy to read fronts, SEO-friendly, etc. These features, and lots more, are embedded within a website to create a welcoming and warm atmosphere when a new visitor stumbles upon the website for the first time.

That atmosphere that makes them feel comfortable scrolling through each pages subconsciously creates a bond between the visitor and your website. And it is so important because it determines if the visitor becomes a paying client or not in the long run.

Gives you an advantage over your competition

It might not really be a competition advantage for some business because some companies have already taken advantage of this opportunity and others will follow. But still, it will -at least – give you the chance to stay in competition. And when your services are making your competition spare you one or two glances, it means you’re doing something right.

However, it doesn’t mean you should stop there. Why stop when the whole point of branding is to give your company its voice. Something to make it stand out even amongst your peers. Do something unique today, something different.

What do you think most of your competitors are missing out on? Do it for your site. It might be risky, especially when you know that it hasn’t been tried yet, but that doesn’t mean you should give up – incorporate it into your website. I mean, think about it. Why should a client choose you and your services over others? What is your selling point?

Creates consistency

Your brand is your identity. How easily can someone look at random templates and choose one out of all saying it’s your company’s? Can people easily identify a particular pamphlet, flyer or brochure that belongs to you? If the answer is no, then you’re not being consistent.

Being consistent sets you apart from your competition because people recognize you easily. They know that this particular flyer belongs to this particular company, and searching for your business on the search engines and social media becomes easier.

Anything you are showcasing to the public from your company should have your company style in it – from the company logo to the front and even the colour of the template.

Your website should also have your company’s branding included. This speaks professionalism. And clients love a professional company because they know they would be getting top-notch services from that company.

 

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