Leveraged sales are a vital life flow in your business. However, they can fade away if one only relies on just a website to sell. It’s time to invoke the power of email and offer your products or personal services through direct contact. Some feel like this is impersonal, but in reality, it’s more effective and more cost-efficient to market directly to those on an email list than through paid advertising. Especially if you get the blend of content right with your promotional offers. This can be tricky but we can help you decide for yourself on which path is the best to take.
Some people say Facebook killed email marketing off or whatever. They’ve been saying stuff like that for decades, though, and the stats don’t back them. Despite all these new platforms, email is not only surviving, it’s thriving.
There are more than 3.8 billion email users today. By 2022, this is expected to grow to 4.3 billion. That’s a tasty market – bigger than any social media platform.
Email volume also trends upwards. In 2017, 269 billion emails were sent a day. By 2022, that’s expected to reach 333 billion. So, yes, people are still emailing each other.
But most importantly:
The return on investment for email marketing is rising, too. In 2018, every dollar spent on email marketing yielded $32.28, an increase of $2.25 over the year before. Not only does it pay off, but that payoff is also increasing.