1. When’s The Best Time To Get Involved In Digital Marketing? Once I Have My Website?
The best time is now. We used to work on large corporate software development projects. Like every project, the later you leave any changes, the more expensive that change tends to be. It’s best to think about conversion optimization, online tracking, cross domains, local search engine optimization and everything else right from the starting point. When thinking about online, most business owners will think about their website and their website only. From previous experience, our rule of thumb is spend 50% of your online development budget on your website, and the rest making it work. Your web developer is very unlikely to know about all of the above.
You’d also be amazed at how many issues we’ve seen with new websites going live from developers, from bad, broken or multiple Google Analytics installations to multiple versions of website deployed which can be a killer for duplicate content and search engine issues.
2. I’m A Startup, And I Have A Limited Budget?
We all have budgets and it takes a lot of mines to know what I know and stays up to date. You need to be able to give an indication of your budget to know what’s feasible, otherwise, you shouldn’t expect someone to give you a plan of action when there’s a risk you’ll turn round and say you don’t have the budget for it. Your time and our time is limited so let’s use it wisely.
We understand you may not understand what’s involved, but if you pay peanuts, you’ll get monkeys, and there’s a good chance you’ll end up spending more in the long run as you may have to fix things further down the line.
We had someone say “I have the budget required, as long as it gives positive returns”. This is a great and educated answer, however after saying that, it’s frustrating when a budget of $1000 is mentioned and it’s too much. That’s just time wasted.
Have a think about what’s a palatable amount to you, then get in touch. Feel free to give a high-ended number as we’re not the type to think of that as a free ticket to spend, but it gives a far better idea of what’s feasible.
3. We Have Google Analytics But I Can’t Access It, I’ve Been Told To Start With A New One.?
No, no, and no. Do not start with a new Google Analytics tracking code as you can’t easily compare the past and the future in a single report without jumping between accounts. If you’re doing marketing, you want to compare results. If your web developer says to use a new one, they just haven’t taken the time to do their research and don’t know the platform very well. We can help you get access to it again. There’s one caveat: Some web agencies set up all client accounts up as part of their own Google account. It’s a very bad practice, and the impact of it isn’t realized until after a client wants to leave them. Google has just finally (late 2016) released an option to allow you to move a Google Analytics account from one account to the other, but you’ll need to have someone with admin access to them both. This is well worth doing. It’s your data after all.
4. Can I See The Value Of My Bookings Online?
The answer to this largely depends on your booking engine. If your bookings are hosted on another website such as yourwebsite.yourbookingengine.com they need to support cross-domain tracking (sorry, it’s a bit technical) and e-commerce tracking. If they don’t allow you to enter your tracking and conversion code on the confirmation page, then you may be out of luck. Unfortunately, this isn’t often considered when selecting a booking platform, but it’s a fundamental when it comes to end to end tracking of marketing campaigns.
Many booking engines make this far harder than it should be to implement, but this is one of our specialties. Often you need to be careful how your web developer implements the booking engine on your website as it can have detrimental impacts on your tracking.
5. What is the impact of social media marketing on business?
Like any marketing tactic, brands and marketers want to understand the business case and benefits of social media marketing. After all, social media marketing takes time, resources and strategy to be successful—so you want to make sure you’re aligning your efforts with your business needs and goals.
Generally speaking, social media marketing offers five core benefits:
- Increases exposure and brand awareness. Social media platforms provide your business with another online space to share and engage with your audience—outside your website or brick and mortar store, and in a place customers and prospects feel comfortable. Through both organic and paid social activities, the content you share and the discussions you host can help keep your brand top of mind or get it on new customers’ radar.
- Boosts website traffic. With the right mix of engaging content, social media can encourage your audience to click and visit your website or blog.
- Builds brand loyalty. The content, discussion and service you’re providing on your social media platforms can help build an engaged band of loyal followers.
- Provides useful audience and market insights. Social media allows you to see your customers—and competitors—in their true habitat. With just a few clicks you can learn more about the people they interact with, the types of content they share and engage with most, their favorite TV shows, and the list goes on.
- Generates leads and sales. While social media is not traditionally viewed as a conversion platform, those that build awareness, trust, loyalty, and engagement with their audiences can absolutely drive leads and sales. Furthermore, marketers can go beyond social media marketing to social media prospecting.
6. What is a social media marketing strategy? (And why do I need one?)?
Simply put, your social media marketing strategy is your roadmap for why, who and how your social media efforts will help you achieve your business objectives.
Without a strategy in place, you’re just posting and hoping something sticks. With a strategy in place, you’re able to plan, execute and measure the effectiveness of your tactics, and use that information to refine and drive your efforts forward.
7. Do I Have to Be on Every Social Network?
Here’s why: As tempting as it is to increase your visibility by jumping on every social network, a lot of times it’s too much to take on. Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.
8. Does Social Media Affect SEO? Answer: It can, but indirectly.?
Here’s why: One common misconception about social media and SEO is that getting your content shared on social media will help improve your rankings. Google has flat out stated it doesn’t count social shares in its algorithm. Social shares are easy to manipulate, so they aren’t the most reliable metric to decide the value of a piece of content.
However, social media can still help your SEO efforts indirectly. You can use social media to network with influencers like bloggers, editors and journalists. These are all people that can potentially link to your website in their own content, which can help your SEO.
By using social media to build relationships with the right people, you can even land guest blogging or interview opportunities. Just be cautious of spamming people. You don’t want to come right out the gate begging people to link to your content. Instead, build relationships organically by liking, sharing and replying to their content. Build familiarity first, then when the time feels right look for an opportunity to work together.
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